The Brief
Adapt the hero 60-second campaign video for the launch of the PICO 4 VR headset into a comprehensive suite of assets for digital, print, OOH, and social media. The goal was to clearly communicate PICO’s three key pillars — “More Real, More Comfort, Much Clearer” — while reinforcing the value of its all-in-one VR offering.
The Challenge
Client
PICO
My Role
Graphic Design Expertise
Art Direction,
Digital Design,
Print Design
Software Expertise
Figma,
Photoshop
Company
EG+ Worldwide, London
Date
2022
The Results
10
Westfield OOH Campaign Delivered
Large-format creative executed across 10 graphic sizes with complex artworking for high-impact retail exposure.
2
Figma Framework Website
One cohesive desktop and mobile design system built in Figma to reflect the new campaign identity across web touchpoints.
3
Illustrated Visuals Created
Showcased the brand’s three key pillars: more real, more comfort, and much clearer. Each was brought to life through distinct graphic illustration styles.
3
Complex Digital Executions
Custom HTML banners and interactive digital assets tailored for multiple formats and screen types.
More projects
