The Brief
The primary challenge was navigating the complex artwork requirements and technical specifications for the full train station takeover in Stockholm, which demanded precise layout adaptation and coordination across multiple surfaces, panels, and media types — all while maintaining creative integrity and brand clarity.
The Challenge
Client
Philips
My Role
Graphic Design Expertise
Art Direction,
Digital Design,
Print Design
Software Expertise
Photoshop,
After Effects
Company
Omnicom Production, London
Date
2024
The Results
10+
Regional Toolkits Delivered
Comprehensive visual guidelines created for multiple European markets to support local rollout.
450+
Artworks Produced for Stockholm
Meticulously crafted artwork across panels, wraps, and screens for the full train station takeover.
25+
Digital OOH Executions
High-impact DOOH and 3D motion assets created for London and Stockholm locations.
2
Full Station Takeovers
Delivered full coverage across print and digital placements, tailored to complex site specs.
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