The Brief
Create three distinct illustration concepts using the iconic Bombay Sapphire bottle. Each route should visually capture the brand's spirit of creativity and sophistication, and be adaptable for large-scale light projection mapping on the side of a building.
• Route 1: Abstract Flow (Hero Bottle with Liquid Energy)
• Route 2: Citrus Twist (Bright, Fresh, Flavour-Driven)
• Route 3: Geometric Fusion (Stained Glass Inspiration)
The Challenge
Client
Bombay Sapphire
My Role
Graphic Design Expertise
Art Direction,
Digital Design,
Motion Design
Software Expertise
Illustrator,
After Effects
Company
EG+ Worldwide, London
Date
2022
The Results
3
Distinct Illustration
Each one developed to celebrate Bombay Sapphire’s brand essence through a unique creative lens — abstract, structured, and flavour-forward.
3
Projection-Ready Artwork
All three concepts were built with scale, lighting, and surface distortion in mind — optimised for architectural projection mapping.
10+
Multi-Format Flexibility
Designs adaptable for building projections, posters, social, and digital media — allowing the campaign to extend across multiple touchpoints.
6+
Used Across UK & Europe
Artwork activated in select UK and European cities as part of a regional brand push.
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