The Brief
Create App Store screenshots for iOS and Android, localised into 10 languages. Each set of 10 screenshots had to reflect Expedia’s key features using tailored imagery and messaging. Also included: performance social assets in 3 sizes to support app install campaigns.
Visual approach was guided by best practices from travel apps like Airbnb and Booking.com, with a focus on clarity and conversion.
The Challenge
Client
Expedia
My Role
Graphic Design Expertise
Digital UI Design,
Art Direction
Software Expertise
Figma
Company
EG+ Worldwide, London
Date
2024
The Results
300+
Screens Delivered
Generated from 10 master templates, each adapted across 3 device sizes and 10 localised languages using a modular, efficient Figma system.
10
Master Templates
Created in Figma with advanced auto layout, reusable components, and localisation-ready structures to streamline production at scale.
30+
Mobile App Install Assets
Delivered across 3 responsive sizes and multiple languages — each asset tailored with unique content and visual hierarchy.
1+
Years
ASO Screens still live in market, demonstrating brand confidence and lasting design impact.
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