The Brief
Design and develop the launch assets for the new Pepsi Max Mango flavour, to be showcased across both packaging and environmental media. The campaign included on-pack design for cans and bottles, as well as a full train station takeover. This takeover spanned both complex print executions and digital out-of-home (DOOH) formats, requiring a unified and high-impact visual direction.
The Challenge
Client
Pepsico
My Role
Graphic Design Expertise
Packaging Design,
Print Design,
Digital Design
Software Expertise
Illustrator,
Indesign,
Photoshop
Company
EG+ Worldwide, London
Date
2022
The Results
2,000+
Pepsi Max Bottles Distributed
Samples handed out during the train station takeover, driving trial and product buzz.
400+
Pieces of Artwork Delivered
Produced for print, packaging, and OOH format, ensuring consistent brand presence at every touchpoint.
5
Digital OOH Executions
High-impact animated assets created to run alongside static formats in high-traffic commuter zones.
3
Train Station Takeovers
Executed across key UK locations using hero artwork to drive brand impact and campaign visibility.
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