The Brief
To create clear and inspiring visual guidelines for Expedia’s new Out-of-Home (OOH) campaign using the tagline "You were made to." Each design should use strong, emotional images from destinations around the world to complete or support that phrase. The goal is to encourage people to travel by showing how travel connects to real feelings and experiences.
The Challenge
Client
Expedia
My Role
Graphic Design Expertise
Art Direction,
Digital Design,
Print Design
Software Expertise
Figma,
Photoshop,
After Effects,
Indesign
Company
EG+ Worldwide, London
Date
2024
The Results
20+
Creative Executions
Delivered across billboards, bus stops, and digital out-of-home placements.
3
Global Reach
Campaign executed across Europe, North America, and APAC.
1
Global Toolkit Guidelines
Developed a scalable OOH guideline document for brand-wide rollout.
12%
Sales Uplift
Campaign linked to a 12% increase in bookings during launch period.
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