The Brief
Design and develop the 2024 Black November campaign for both Electrolux and AEG direct-to-consumer (D2C) channels. The campaign required a unified design system that could scale across brands while allowing for distinct visual identities.
Key deliverables included:
Realistic CGI product key visuals
A new D2C landing website (built to live beyond the campaign)
Social media assets
CRM email campaign using the existing framework
Digital display banners and OOH teaser creatives
The Challenge
Client
Electrolux
My Role
Graphic Design Expertise
Conceptual,
Figma Design System,
Digital Design
Software Expertise
Figma,
After Effects,
Photoshop
Company
Omnicom Production, London
Date
2024
The Results
20
Languages Delivered
Toolkit and asset production fully localised and deployed across 20 languages without compromising design integrity.
900+
Products Featured Across CRM
Delivered over 900 product entries through 10 custom CRM emails, localised across 10 markets and translated into 20 languages.
2
Figma Banner System
Built a modular banner system for both Electrolux and AEG, allowing scalable production of display assets across all key channels.
28%
Sales Uplift
Campaign contributed to a 28% increase in sales across all participating markets during the Black November period.
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