The Brief
Design and build a scalable Figma system for Kraken’s new global launch campaign. The system was created to support multiple languages and markets, covering digital display, HTML5 banners and out-of-home assets. It was designed for flexibility, enabling fast-turnaround production and easy adaptation for local teams.
The Challenge
Client
Kraken
My Role
Graphic Design Expertise
Figma Design System Set Up
Software Expertise
Figma
Company
Omnicom Production, London
Date
2025
The Results
960
Display Banner Frames
Developed through a central Figma system, with dynamic templates and reusable HTML structures for efficiency and scale.
10
Creative Variations
Each adapted across multiple sizes and languages for campaign flexibility.
75%
Time Saved
Achieved through modular setup and automation
8
Languages
System built to handle localisation across 8 languages without breaking design structure
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