PRINT CAMPAIGN
Brief: To refresh the Old English Inns menu suite, reflecting the change in season. Focus on a new illustration look and feel while updating colours, textures and shapes to fit in with autumn/winter.
ROLE: MIDDLEWEIGHT DESIGNER - CONCEPT • DESIGN • ART DIRECTION
Two routes presented to the client.
Chosen route - illustration. I used Illustrator to create the paint effect.
It was important to highlight the ‘Steak house’ on the Menu.
Each menu had a unique illustration.
Drinks menu features the favourite selection of Gins.
My favourite - Full English breakfast design.
Out of home design.