Vichy - Idealia Campaign
Vichy, a sub-brand of Loreal, gave us the brief to launch their new range of Idealia products online called Idealia Eyes and Idealia Life Serum. The idea behind this campaign was to target women in their 20s, to be able to lead an on-the-go lifestyle, whilst staying radiant and fresh. We came up with the campaign ‘Fresh Faced Bright Eyed #Livealittle’ which was a successful campaign with a substantial social engagement.
Role: Designer // Idea Generation
Agency: CHS Creative